Is there a piece you’re most proud of?
Recently I have started doing embroidery portrait pieces of women who inspire me like Marie Antoinette or Ruth Bader Ginsburg. They take a lot longer to sketch and embroider, but I love how the outcome turns out. I enjoy doing typography pieces but anytime I get to use my "thread painting" technique I instantly develop a stronger bond with the hoop.
Are there elements of graphic design that you implement in your embroidery projects? If so, what are they?
I use a lot of the design techniques that I learned in college as I studied visual arts. Mainly, my use of space, color and how I choose the overall tone of the hoop. Along with that, almost every single one of my hoop patterns is finalized in Adobe Illustrator, which is my go to program in my full-time job as a graphic designer. It helps me choose color schemes, play around with typography and get a good visualization of what the piece will look like before I've even started.
What are three things you need to have a productive day?
Caffeine, Netflix & good lighting.
What advice would you give to someone starting their own business?
My advice for someone who wants to start their own business is to just start! When I decided I wanted to sell embroidery hoops on Etsy I wasn't sure what exactly I was doing or if anybody would want to purchase something from me. Once I started things began to fall in place and through trial and error I was able to brand myself and narrow my focus on what I was interested in. It's an ever-changing process so doing something that I love helps me to not get burnt out and to remain positive on days that are difficult.
What are your next steps?
I'm currently developing embroidery kits for people who are interested in embroidery but don't know where to start. The kit will include everything you need to complete a hoop: needle, embroidery floss, hoop and a pattern already traced onto the fabric. I think embroidery is more accessible than it looks and I want to give everyone the opportunity to try it and hopefully fall in love!
The Koronette Magazine, October 2015 Issue